Our Mission

To help people a lasting sense of belonging, acceptance, and fulfillment.

Our mission is to help our users feel a lasting sense of belonging, acceptance, and fulfillment through the connections we help them to find and develop.

Technology has been quickly changing and becoming more integrated into our lives. However, one thing that remains constant is the desire for community and companionship. Whether it's with friends or loved ones, having people in our lives to share experiences and build with is beneficial for a happy, healthy life. To facilitate this, we’re building a subscription-based social network focused on facilitating genuine and meaningful connections between people. It uses key personality metrics and machine learning to connect users with people, groups, and content predicted to improve their overall well-being.

In a growing industry in need of serious reform, we're offering a superior process for connection-building and an empowering, ad-free customer experience.

(Anti)Social

Modern social networks were created to connect people globally and strengthen their relationships. Their growing popularity has changed the way people socialize, communicate, and absorb information. However, these platforms are negatively impacting the mental health of their users, making them feel emotionally drained, lonely, and depressed.

Multiple studies from Cigna have shown that:


61% of Americans report feeling lonely due to lack of social support, lack of meaningful social interactions, and lack of work-life balance.Younger generations are lonelier than older generations, with

79% of Gen Z participants reporting loneliness compared to millennials at 71% and boomers at 51%.45% of adults report not feeling close to anyone, which is an increase from 39% in 2018.

73% of highly active social media users feel lonely compared to 52% of light users.

Our Solution

To combat the issues that come with today’s digital platforms, we are creating an ad-free, connection-building platform focused on facilitating genuine and meaningful connections between people. We want technology to support people’s ability to develop and nurture quality relationships.

Our subscription-based social network uses key personality metrics and machine learning to match users with people, groups, and content predicted to improve their overall well-being.

Most popular sites bring people together based on interests, network, and/or location. They focus on making money through scrolling and engagement, compromising your mental health. BetterConnects utilizes personality-first matching and a subscription model to provide a secure, welcoming space for fulfilling content and interactions.

Our Spark

In a growing industry in need of serious reform, we're offering a superior process for connecting people with other users and content and an empowering, advertisement-free customer experience.

Our platform will include the following innovative features:


Personality tests
(mainly Big 5 and Jungian Cognitive Functions) to gather unique information on users and predict a number of important compatibility metrics.

A matching algorithm that uses machine learning to connect users with other people, groups, and content based on insights from the personality tests, coupled with data gathered from user activity on our platform.

An intelligent connections advisor that provides users with personalized, data-driven, science-backed guidance for relationship formation and maintenance, interpersonal communication and presentation, and personal growth and development.